Of all the shifting trends in digital marketing, one has come out on top: short-form video content. Technologies like TikTok, Instagram Reels, and YouTube Shorts have transformed the way we consume content and engage with companies. People are looking for shorter, more consumable material that is educational and interesting, so long, drawn-out blog articles and films. Businesses and influencers are driven to meet the high demand for short-form video production in the contemporary contract economy. The growth of short-form video content, its reasons for popularity, and ways content providers may capitalize on this trend are all topics that will be covered in this blog post. What is short-form video content? Although certain platforms allow somewhat longer lengths, short-form video material is generally defined as videos that are less than 60 seconds in length. The purpose of these short films is to quickly grab viewers’ attention and get a message across in an exciting, visually a...
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